Content Information Newsletter Relevance 
LeadSloth
APRIL 15, 2010
Which content is available for nurturing? Nurturing is most effective if the messages are relevant for the audience. If a lead registers for a technical whitepaper, send more technical information or invitations for technical events. a general newsletter), so they continue to hear from you. Every campaign needs content.
LeadSloth
JANUARY 12, 2010
Creation of buyer-centric content. 1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured?
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