Dreamforce Session Recap: Write Awesome Emails, Understand the Marketing Technology Landscape, and Rock Your Inbound and Outbound Marketing
Adobe Experience Cloud Blog
NOVEMBER 21, 2013
Curiosity: Peak your reader’s interest and make them curious about the content inside your email. This is tough because relevancy is often in the eye of the beholder, but behavioral tracking in marketing automation tools can help. You need to measure marketing spend by revenue impact: Marketers need to have a seat at the revenue table.
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