Content, Forrester and Youtube - B2B Marketing Zone

Social media ROI sucks! (Or, you can prove anything if you send out a survey)

ViewPoint

MARCH 6, 2014

And even with concerns over social metrics, the rise of content marketing has rushed in to boost social’s street cred. After all, content is the “fuel” that drives the social media engine, right? LinkedIn was rated eighth out of 13 channels and YouTube was 10th, followed by Google+, and Twitter. And YouTube in 10th place?

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Social media ROI sucks! (Or, you can prove anything if you send out a survey)

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