Remove Content Remove Forrester Remove Relevance Remove SIC
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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I would also put another group — one more focused on helping marketing align with, support, and enable sales: firms like BrightMarket, einsof, Longwood Software, and Salesforce.com with their Saleforce Content offering, to name a few. 9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging.

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Do Psychographics work in B2B Marketing & Sales?

Online Marketing Institute

to segment and target relevant markets. I see an over-reliance by B2B marketers on industry classifications (SIC, NAICS, NACE, etc.) and company size (revenue, employee count) demographic data for market segmentation without relevant psychographic qualification.