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Key Findings from the 2021 ANNUITAS Enterprise Marketing Automation Platform Analysis

ANNUITAS

Enterprise Demand Process provides the framework to ensure successful go-to-market execution – keeping people, process, content, technology and data aligned to and optimizing customer journey. Marketo scored 19% higher than Eloqua and Hubspot and 24% higher than Pardot in the analysis.

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The ANNUITAS Perspective on the Adobe Acquisition of Marketo

ANNUITAS

AND, Adobe invests in its products; whereas, we’ve seen a gap in Oracle and Salesforce’s commitment to the Eloqua and Pardot marketing automation platforms that they acquired. Their Content Management and Personalization products could also seriously expand Marketo’s ability to power PDG.

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The 14 Best Marketing Automation Tools

Webbiquity

Smaller firms often start off using email service providers , then implement marketing automation platforms as their prospect database grows, their segmentation becomes more complex, and they develop more granular marketing and sales content. 7) Oracle Eloqua. 1) Marketo. Pricing: contact vendor. Showcase reviews: SnapApp.

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New Marketing Report: B2B Lead Generation Trends 2013

Everything Technology Marketing

The secret to B2B email success: Provide compelling content for each stage in the buying process to move buyers from first touch to purchase. Eloqua | [link] Eloqua (NASDAQ: ELOQ) is the marketing system of record for modern marketers. Eloqua’s customers include AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments.

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5 leading providers of enterprise marketing automation solutions

ClickZ

Segmentation features that use your customer and prospect data to create targeted segments for creating personalized content and targeting ads. Social media management for automating social media marketing tasks, social listening, creating, scheduling, and posting social content, and responding to customer/prospect requests on social.

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9 Things Marketers Need from Marketing Automation Vendors and Consultants – Part 2

ANNUITAS

However, automation done the right way with the development of people, process, content supported by enabling technology is neither easy, or quick, and will certainly not be accomplished in 30-days. They have no hesitation saying that they are SMB focused and they put all of their energy into that market. I applaud them for that.

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9 Things Marketers Need from Marketing Automation Vendors and Consultants – Part 2

ANNUITAS

However, automation done the right way with the development of people, process, content supported by enabling technology is neither easy, or quick, and will certainly not be accomplished in 30-days. They have no hesitation saying that they are SMB focused and they put all of their energy into that market. I applaud them for that.