Content Eloqua Multi-Touch Attribution Transparency 
LeadSloth
JANUARY 12, 2010
Creation of buyer-centric content. Steve Woods , CTO, Eloqua. Siloed, single-tactic teams must be broken down and rebuilt into an integrated function that can plan and execute multi-touch, buyer-behavior oriented campaigns that fully leverage marketing automation’s power. The need for new analytical skills.
SnapApp
DECEMBER 14, 2016
While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. Things like lifestyle marketing, bots and artificial intelligence, advocate activation and episodic content to name a few.
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