Customer Experience Matrix

DECEMBER 3, 2008

Actually I don’t know why I find the contrast between Pardot and Marketbright intriguing, except for the implication that marketers can be divided into two simple categories, SMB and Enterprise, and no further distinctions are necessary. What’s odd about the SMB vs. Enterprise dichotomy is that both sets of systems are quite similar.

Demand Generation 120

Demand Generation Enterprise Management Small Business Marketing Pricing 120

Kapost

JANUARY 6, 2017

If you sell to SMB the match rate is expected to be lower (<40%). A sales leader at Salesforce.com once told me: “We have a policy here called, stay in your lane.” ICPs not only help lead routing and scoring — but they give you clues as to where to create content. The highest match rates I’ve found are from Clearbit.

Ideal Customer Profiles 95

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 95

Online Marketing Institute

JUNE 30, 2009

The article Give Them the B2B Content They Want tells you how to give your online visitors just that. Another nuisance is not understanding the content of a website. In the grand scheme of things, 38 minutes for salesforce.com to get everything back up is pretty impressive. Keep the wording short and to the point.

Work Management 40

Work Management Marketing Management Marketing Automation Services B2B Marketing 40

Hubspot

JUNE 19, 2014

Examples: Salesforce.com, Google. A high bounce rate generally leads to poor conversion rates because no one is staying on your site long enough to read your content or convert on a landing page (or for any other conversion event). CMS: Content Management System. COS: Content Optimization System. Find out why.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28