How to Build a Paid Media Strategy in a Down Economy
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JANUARY 18, 2023
Based on Silvio Perez’s DEMAND session: “Building a Paid Media Strategy in a Down Economy.” Why top advertisers think like investors and scientists They say B2B marketers wear many hats—email guru, SEO wizard, content machine, and more. For decades, creating content based on a lead’s spot in the funnel was the norm.
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