Customer Experience Matrix
FEBRUARY 1, 2010
Here are some quick thoughts on two items: Unica ’s acquisition of paid search bid management system MakeMeTop (now mercifully renamed Unica Search) and Alterian ’s recently-released and excellent annual marketing survey. 35% of marketers expect to move more than 20% of their direct marketing budget into digital channels next year.
Customer Experience Matrix
SEPTEMBER 8, 2017
And, while I don’t have firm data, my impression is that online-only retailers have been slower to buy CDPs than their multi-channel cousins. Marketers are taking more responsibility for the entire customer life cycle and work more closely with sales, account management, and customer success teams.
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Customer Experience Matrix
FEBRUARY 25, 2010
Summary: Conversen makes it easy to generate dynamic messages across multiple channels. It's more a supplement than a replacement for conventional campaign management but should save a lot of work for marketers and their agencies. This is both labor-intensive and error-prone. So where’s the catch?
Leadspace
OCTOBER 6, 2019
Mike Moran is the co-author of the book on Content Marketing and Big Data, Outside-In Marketing. One of the initial reasons you started Bizology is that, traditionally, B2B companies tend to have little marketing experience of any kind. You can see more from Mike Moran at Biznology.com.
Convince & Convert
SEPTEMBER 14, 2010
But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. However, for marketers, a social media address is insufficient to manage that channel. Foremost, we need a way to convert with whom we interact in social media into real prospects.
Webbiquity
JANUARY 12, 2021
That means both B2B and B2C marketers are challenged to answer the same question: how can I know which marketing tactics are actually driving sales, so I can allocate my marketing budget more effectively? And by extension, which marketing channels make that happen and which don’t. Some B2B clients have that.
Online Marketing Institute
JULY 31, 2012
Curalate allows us to see how the content we pin to our boards is performing, as well as the content people are organically pinning from our sites, and more importantly how viral those actions are, since it’s reported that 80 percent of Pinterest activity comes from repins.” Content recommedations from Evri. Digital Editions.
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