article thumbnail

Aprimo Marketing Studio Supports Sophisticated Business Marketers

Customer Experience Matrix

In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Neolane may be the most similar, since it also straddles the business and consumer marketing worlds. But consumer marketers also need inputs from transaction systems.

article thumbnail

Marketing Automation Vendor Consolidation: Lessons from History

Customer Experience Matrix

Of course, Oracle has already made its move by purchasing Market2Lead's intellectual assets. Finally, we come to Web marketing companies. These include content management systems ( Autonomy Interwoven , EMC Documentum , OpenText , etc.) These used proprietary, non-SQL database engines.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. 9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging. The content on this Weblog is available for your informational and non-commercial use only.

article thumbnail

B2B Lead Management Market Heats Up

Online Marketing Institute

4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. What about those in your category 4) the online portals - they have content production expertise.