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A Guide to Marketing Automation

Zoominfo

These tools not only perform day-to-day marketing functions like email, social media, and website updates but they also provide valuable insights into the types of campaigns and content that resonate with their audience. Let’s look at an example: You send out an email to leads encouraging them to sign up for a webinar.

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A Guide to Marketing Automation

Zoominfo

These tools not only perform day-to-day marketing functions like email, social media, and website updates but they also provide valuable insights into the types of campaigns and content that resonate with their audience. Let’s look at an example: You send out an email to leads encouraging them to sign up for a webinar.

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Marketing Automation and Strategy: Thought Leadership with Robert Moreau

Adobe Experience Cloud Blog

But over the last 7-10 years, B2B has really evolved to practice many of the same principals B2C has been practicing for quite some time, and now, with the introduction of technology (like Marketo ) the gap is really closing between the two. You must look at your data (and how you manage it) as one of your most important assets.

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Marketing Automation Trends for 2010

LeadSloth

Creation of buyer-centric content. Renewed focus on data quality. Manager, Inbound Marketing, Marketo. I think developing and implementing a holistic lead management process will be one of the greatest challenges companies face in 2010. Manager, Inbound Marketing, Marketo ( @InboundMarketer ).