Content CTR Eloqua Lead Capture 
SnapApp
APRIL 4, 2018
It will tell you how many leads were actually closed into paying customers. Not only does this give you a definitive view of the lead quality, it can highlight potential weakness in bottom funnel marketing content, and/or sales close rates. . CTR, Unique CTOR, Forwards/Shares and links clicked on. Email list growth.
Vidyard
FEBRUARY 16, 2017
As video is becoming more and more essential to how businesses communicate with their audiences—whether potential customers, current customers, or employees—a video platform (VP) has become a necessary and useful tool for many business teams so they can manage, optimize, and measure content, and learn about their audiences.
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