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Is Your B2B Firm REALLY Marketing…Or Simply Making Tactical Soup?

Marketing Craftmanship

Blogs and newsletters demand original, timely content; not canned information. White papers and case studies become quickly outdated. For example, a 25-person CPA firm with an emerging practice among medium-size, privately held businesses sought to add a pharmaceutical company to its client list.

Tactics 100
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10 Things That Can Destroy an Email Marketing Program

Online Marketing Institute

Topics Stats & Tools Training & Education Jobs White Papers. CPM Calculator CPA Calculator Website Optimization ROI Calculator. Factor in some user-generated content or questions - this is what will keep the consumer engaged. You expect your consumers to test your content. Marketing News & Expert Advice.