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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

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Not only does this give you a definitive view of the lead quality, it can highlight potential weakness in bottom funnel marketing content, and/or sales close rates. . Changes to content often impact this, so if you look at it on the page level, it's very useful! . Tracking method – Eloqua. . . More specific, so a bit better.