Content Cost per Lead Facebook Market2Lead 
LeadSloth
JANUARY 12, 2010
Creation of buyer-centric content. Kevin Joyce , CMO, Market2Lead. Social networks like Facebook and Linkedin will start to face customer defections as their networks get bogged down with marketing spam. Kevin Joyce, CMO, Market2Lead ( @nivenor1 ). Integration of Social Media, Inbound Marketing and Marketing Automation.
B2B Marketing Zone Posts
MAY 3, 2010
Monday Marketing Term: Content Mapping - Marketing Genius Blog , April 26, 2010 Content mapping is the process of understanding and organizing the flow of content for your website, nurturing campaigns or blog, so it can be presented to your audience ( personas ) based on their needs and stage in the buying cycle. I like numbers.
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