Remove Content Remove Cost per Acquisition Remove Eloqua Remove Telemarketing
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The Missing Link Between Media and Marketing

Buzz Marketing for Technology

The prospect marketing effort, which is predominantly driven by third-party media investments in content syndication, search and advertising, is still very fragmented and, worse, seldom measured or optimized. We are not connecting that media investment, the prospects generated, nor their data, with our marketing systems and processes.

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From a Challenging Marketing Past to the Most Promising Marketing Future: Top Takeaways from the 2011 B2B Roundtable Webinars

markempa

In February , Paul Teshima, SVP of Product Management at Eloqua, set the tone for the webinar year. In March , Michelle Mogelson Levy, Associate Vice President of Global Marketing at ECI Telecom, detailed how she executed an ultra-successful content strategy campaign and how that transformed their entire marketing strategy. “