Perspective on the B2B Demand Generation Benchmark Survey Report
KoMarketing Associates
JANUARY 25, 2013
As B2B marketers invest more in social media this year (either through direct budget dollars or time commitments), we’ll learn more about lead quality, quantity, and the tie-ins to other B2B marketing channels and tactics. We were surprised to see the significance in telemarketing and cold calling. Most Used Channels.
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