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The 10 most fascinating people in B2B marketing in 2016

Biznology

Ann Handley is a content marketing pioneer, with scads of books, accolades, and fans to her credit. My fave is Everybody Writes , a title that is one of the truest statements ever about modern marketing. Karla Blalock is COO of PointClear , the prospect development company founded by Dan McDade. How satisfying.

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Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

B2B Marketing Zone Posts

How Much Should Brands Pay for Content Marketing? Junta 42 , July 29, 2010 This cost of content marketing post was inspired by Kate Headen Waddell’s post entitled Pay Peanuts Get Monkeys. With over 20 years of direct marketing experience, Stephanie Miller is an expert on email marketing best practices.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. Two developments seem to be coming together here - a) adoption of lead management platforms and b) increased focused on content marketing. Direct marketing lists?