B2B marketers are stumbling in the dark
Online Marketing Institute
NOVEMBER 2, 2010
But one thing does seem annoyingly true of B2B marketing departments compared to their consumer peers: B2B departments dont learn. A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). But we do fight this tendency.
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