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Online Marketing Institute
NOVEMBER 7, 2010
In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. Content curation is editing on steroids. Content curation is as important in the content marketing toolbox as is creation.
Online Marketing Institute
JUNE 30, 2009
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Online Marketing Institute
NOVEMBER 2, 2010
But one thing does seem annoyingly true of B2B marketing departments compared to their consumer peers: B2B departments dont learn. A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). But we do fight this tendency.
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