Content Marketing Database Marketing Direct Marketing Lead Management 
The Point
NOVEMBER 24, 2009
If you track clicks and not registrations, you’ll be measuring response, generating sales alerts, and assigning lead scores based on an action that is, in my view, less than an actual response.
Online Marketing Institute
JULY 31, 2009
Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.
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