Content Marketing CRM Database Marketing Telemarketing 
PureB2B
MAY 30, 2022
Email marketing. Content marketing. Search marketing (Paid Search). Direct mail & Telemarketing. According to Chief Marketer’s – email marketing is the most effective channel for B2B lead generation. Using Database Marketing to Drive B2B Lead Generation. What are your options?
Online Marketing Institute
JULY 31, 2009
My bet is on lead management growth because B2B marketers need to fully embrace online marketing as their primary way to engage and educate buyers. They need a platform that fits together with their CRM/SFA systems but separately helps them to identify and sort the best leads from the rest and to nurture those not yet ready to buy.
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