In Defense of Unsolicited Email
The Point
MARCH 18, 2014
In my day-to-day work, I run into many clients whose salespeople purchase email lists en masse from the likes of Data.com and upload them into their CRM system. But let’s say your sales team wants to go after 200 “target accounts” within the financial services industry. In fact, I’d recommend it. Those days are long gone.
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