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The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

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The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Demonstrating the value of any marketing campaign is challenging. This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . 2: Marketing Qualified Leads (MQLs). . These are the warm leads.

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The Gap Between Google and Results: Here’s What You Can Do About It [VIDEO]

Directive Agency

Valuing Deeper, More Thorough Content. Tactically, from an SEO perspective, we see Gooogle valuing deeper, more thorough content. So how do they determining which article to rank? And now just because you stuff a bunch of keywords in your title tag or put them in your H1s doesn’t mean you’re going to rank.

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How to Build a B2B Digital Revenue Team

Ledger Bennett

When done right, the result is superior user-experience with deeper engagement yielding measurable improvements in quality ICP Sales Qualified Opportunity (SQO) creation and deal velocity, as well as follow-on growth and LTV impact that scales. Enable Concurrent Customer Engagement. Building Your B2B Digital Revenue Team.