ClickZ

JULY 17, 2020

Thanks to AI in programmatic, ad purchasing has become faster, cheaper, and more efficient. Take a look around – we have uber-precise AI-based advertising mechanisms in place: smart playlists, content recommendation tools on YouTube and Netflix, chatbots instead of consultants, and megastores without cashiers.

Marketing AI 128

Marketing AI Advertisements Advertising Personalization 128

QuanticMind

JUNE 2, 2016

Marin Software, Kenshoo, Adobe Media Optimizer/Efficient Frontier, Google DoubleClick and others have been the major players, yet many of these have yet to capitalize on the trend of using data science to automate the optimization of your PPC. This method ups the value of a customer for life by mixing purchase intent with data.

Paid Search Agency 40

Paid Search Agency Enterprise Management Work Management Marketing Management 40

Webbiquity

SEPTEMBER 8, 2010

In a study asking consumers to rate the most influential sources of information for their purchase decisions, 59% said “personal advice from friends or family members,&# followed by 39% search engines, 36% articles in newspapers or magazines, online articles 28%, email 20% and social media 19%. While 28% of U.S. More than 1.5

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100