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The Lead Generation Strategy Guide

Zoominfo

However, if another prospect were to request a product demo, the same system could auto-qualify awarding the prospect 100 points. Think of inbound marketing as building a relationship with customers—a consultative relationship that continues even after they decide to make a purchase. The Lead Generation Process. Lead Scoring.

article thumbnail

The Lead Generation Strategy Guide

Zoominfo

However, if another prospect were to request a product demo, the same system could auto-qualify awarding the prospect 100 points. Think of inbound marketing as building a relationship with customers—a consultative relationship that continues even after they decide to make a purchase.