Should You Test That? When to Engage in SEO Split Tests
Moz
JUNE 10, 2020
The time to plan a test, develop it on your live site, “end” the test (if needed), and analyze the test after the fact are all demanding tasks. You can also utilize this tactic to test out a higher-volume keyword in your metadata. You can safely rely on GSC data if you've found it matches your Google Analytics numbers pretty well.”.
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