Platforming Marketing: 8 P’s of Self-Service Martech
chiefmartech
SEPTEMBER 29, 2019
The theme of my keynote talk at the MarTech conference earlier this month was “platforming marketing.” I’ve spent much of my career thinking about two broad topics: marketing and platforms. You’ve heard of the 4 P’s of marketing, naturally: product, price, place, promotion.
92 
Let's personalize your content