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How to ABM Like a Boss (Part 3): Get Your Data Ready

Engagio

For example, knowing that a company uses Marketo, Salesforce, or SAP might just make them a more attractive candidate for your solution. But for efficiencies, consider data management firms that serve as a ‘hub’ for contact data, meaning that the data management firm rolls-up and de-dupes multiple vendor files. Intent data.

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How to ABM Like a Boss (Part 3): Get Your Data Ready

DemandBase

For example, knowing that a company uses Marketo, Salesforce, or SAP might just make them a more attractive candidate for your solution. Never rely on a single source, but for efficiencies consider data management firms that serve as a ‘hub’ for contact data; meaning the data management firm rolls-up and de-dupes multiple vendor files.