30 Women Shaping B2B Tech Marketing
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APRIL 25, 2018
In terms of events, I've seen a shift towards webinars and digital summits, which often take a lot less preparation than a live event or conference, with the potential to reach a far broader audience and collect more leads. . Currently, the company's funnel has improved 10x; we've reduced the CPL by 50%. Jenn Steele.
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