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What is Lead Scoring for Marketing and What Are the Benefits?

Act-On

APRIL 10, 2024

Senior manager visited your pricing page, downloaded a product comparison sheet, and watched a video demo? For example: Junior employee downloaded an introductory guide to your general area of expertise? Keep them engaged with more content, and add a few points to their score every time they engage.

Lead Ranking 164
Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164
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How to Align Sales and Marketing on Strategy

Act-On

SEPTEMBER 25, 2023

For example, if a prospect checks out your pricing page, that’s a good sign they’re interested in buying your product—and it warrants a high score. Over time, smaller indicators like reading case studies, attending webinars, and downloading a comparison guide could add up together to move a lead to the next stage of their buyer’s journey.

Ideal Customer Profiles 130
Ideal Customer Profiles Lead Ranking Marketing Qualified Leads Lead Scoring 130
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