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Reborn AutoPilot Aims to Simplify Multi-Channel Marketing

Customer Experience Matrix

These include Salesforce.com for CRM, InsideView and FullContact for data enhancement, Twilio for text messaging, Lob for postcards, Segment for event tracking, and GoodData for reporting. In comparison, mid-market stalwart Act-On charges $1,150 per month for 10,000 names.

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Genius.com Offers Free Edition: How Much Does It Lower True Cost of Entry?

Customer Experience Matrix

The key term here is “instant-on”, which Genius defines to mean “instantly integrated website tracking, email marketing and social media campaign tracking” along with fully automated integration with Salesforce.com, including custom objects. Since Genius has highlighted the issue, let's dive into its Web tracking.

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Demand Generation Vendor Traffic Rankings

Customer Experience Matrix

of visitors to eloqua.com next go to now.eloqua.com, which is the domain for client landing pages and user log-in. Infusionsoft and Genius.com also rank very highly, but they serve broader markets (small business and salespeople, respectively) so a direct comparison with pure-play demand generation vendors may not be appropriate.

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Pardot Offers Refined Demand Generation at a Small Business Price

Customer Experience Matrix

Pardot’s lowest-price system, $500 per month, may be too constrained for most companies (no CRM integration, maximum of five landing pages, etc.), By comparison, limited versions cost $1,500 per month for Marketo and $1,000 for Manticore Technology , and both charge $2,400 per month for their cheapest complete offering.

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Bislr: A "Marketing Operating System" That Includes Marketing Automation As An App

Customer Experience Matrix

date from the mid-2000s and were originally built to feed leads to Salesforce.com. The closest Bislr comes to the vision is in content creation, where basic functions are built into its email, landing page, and form design apps, but users can also employ a separate app called BislrFX for much more elaborate HTML5 “responsive design”.

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Vidyard Expands Leading Video Platform to Help Marketers Generate More Leads with Video

Vidyard

Facebook Analytics: Get a single-source, at-a-glance comparison of how videos are performing across various platforms, including Facebook, to make next-step decisions quicker and optimize results. The at-a-glance comparison will help them better understand on how their video content is performing across various channels from one place.

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Vidyard Expands Leading Video Platform to Help Marketers Generate More Leads with Video

Vidyard

Facebook Analytics: Get a single-source, at-a-glance comparison of how videos are performing across various platforms, including Facebook, to make next-step decisions quicker and optimize results. The at-a-glance comparison will help them better understand on how their video content is performing across various channels from one place.