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Comparison

Eloqua

RSS

Demand Generation Usability Scores - Part 4

Customer Experience Matrix

MARCH 5, 2009

Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 0 0 0 track RSS readership (publish RSS feeds and track who reads each item) 0.5 The main result of the conversations so far has been to clarify the items related to lead routing. Here, then, is the final usability matrix.

Lead Scoring

Lead Scoring Lead Ranking Demand Generation Work Management

Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

DECEMBER 8, 2011

. - Facebook forms: use forms within Facebook pages and apps to gather customer permissions - social sign-in: use social media sign-in services to replace marketing automation forms - personalized Facebook ads : display different ad versions on a Facebook page based on the user’s profile, including both Facebook and non-Facebook data Marketo - sharing: (..)

Marketing Automation Services

Marketing Automation Services Work Management Marketing Management Social Media

Demand Generation Usability Scores - Part 4

Social Media Features in Marketing Automation Systems: Who Does What?

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