ClickInsights: How can B2B marketers use content effectively for demand generation?
Ambal's Amusings
AUGUST 27, 2009
Marketo's Modern B2B Marketing. A prospect sitting squarely in status quo is not likely to be scouring the Internet for comparison reviews of a solution. Influence: your prospects are driven to promote this knowledge to others in their organization and drive interest and buy-in for your product or service. via Beth Harte).
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