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Eight Fascinating Facts About B2B Social Media Marketing for 2023

Webbiquity

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? How your social media marketing budget stacks up to your peers and competitors? The Top Social Networks for B2B Marketing.

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Why Agencies Should Abandon Advertising and Invest in Owned Media

Hubspot

The downward spiral of traditional advertising’s effectiveness started nearly two decades ago, when marketers simply cut and pasted print ads onto their digital properties. It’s become clear that companies desperately need to rethink their marketing strategies, focusing on owned content instead of advertising. Another $1.1