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Understanding Marketing Attribution Models: A Simple Guide for Marketing Directors

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So, it comes as no surprise that 43% of company's list "measuring ROI" as their top marketing challenge: . . According to an iProspect report , implementing marketing attribution in your organization will increase revenue by 15-35%…. . than multi-channel attribution modeling.". . Source ). . . Source ). .

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B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.