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Microsite

Account Based Marketing Strategies: 7 Tactics to Improve Campaign Performance

DealSignal

AUGUST 30, 2021

. #1 Create alignment across key departments Any effective account based marketing strategy starts with creating a framework that consists of sales and marketing alignment. For example, if your company sells multiple SaaS solutions, the alignment shouldn’t stop at just sales and marketing.

Account Based Marketing

Account Based Marketing Tactics Work Management Marketing & Strategy

Account-Based Marketing Strategies: 7 Tactics to Improve Performance

DealSignal

JANUARY 25, 2023

For example, if your company sells multiple SaaS solutions, the alignment shouldn’t stop at just sales and marketing. 2 Use lookalike modeling to identify new leads to focus on An effective one among the 7 key ABM tactics is to leverage your existing account data to find similar companies that could be ideal clients.

Account Based Marketing

Account Based Marketing Tactics Work Management Marketing & Strategy

B2B Marketing Zone

Account Based Marketing Strategies: 7 Tactics to Improve Campaign Performance

Account-Based Marketing Strategies: 7 Tactics to Improve Performance

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