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Most Exciting Marketing Technologies to Adopt in 2017

Leadspace

I made the exciting move in August to assume the role of CEO for Cision, a global top-15 SaaS company that is about to do many of the same things for Earned media that OMC (and Adobe, Salesforce, IBM Marketing Clouds as well) are doing for Paid and Owned media. Neither is sending out 5 billion SMS, Push, and emails vs. 4 billion last year.

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Marketo Sales Insight Expands Salesforce Access to Marketing Data

Customer Experience Matrix

I had a personal demonstration last week (are you impressed?), a list of “interesting moments” for each prospect, showing activities that the company has deemed significant. a “lead feed” feature that can send “interesting moment” alerts via RSS, SMS, email, iPhone and other mobile devices. three Web site visits in two days).

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