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A marketer’s 2022 guide to Marketo: What it does today

Martech

The company was founded in 2006, but was purchased in 2018 by software juggernaut Adobe for $4.7 More advanced data deduplication and data cleansing can be enabled through integrations with a number of LaunchPoint partners, including RingLead, ReachForce, StrikeIron, and CRMFusion. Digital advertising. Direct mail. Social media.

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How ABM Masters Do Account-Based Marketing

Terminus

Kristi Bjornaas , Marketing Manager at Reachforce. At the top of the funnel, they use educational videos as part of their email nurture campaigns. They’ve found that using videos in marketing emails doubles engagement rates , and personalized videos increase response rates by 3x-5x!