Martech
NOVEMBER 11, 2022
Retail storefronts, ecommerce companies and even online streaming platforms such as Netflix all accomplish their sales via B2C transactions. B2B sales cycles tend to be longer (companies making software purchases, for example, will do extensive due diligence before investing in a product). B2C digital marketing strategies.
Martech
DECEMBER 27, 2022
New tech platforms, devices and trends will generate new behaviors by consumers, and marketers will have to keep up. Below are some of the top ways that experiences and behaviors will change for consumers in 2023, and what marketers will do to adjust and maintain a competitive edge. That’s because the customer will change.
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ClickZ
JANUARY 29, 2020
While some companies may eliminate the title, that doesn’t mean the role of CMO will go away completely — it will just evolve, and maybe get a brand refresh. The challenge for marketers in 2020 will not be encouraging adoption, but rather creating a smooth, informal, and continuous customer experiences.
Martech
MARCH 30, 2022
But the internet has moved beyond desktop sites into a variety of digital touchpoints and channels, and CMSs have had to adapt to this change. Digital experience is now the buzzword of modern marketing, and the CMS is the engine powering it. Digital no longer means the company website. Headless CMS. Hybrid CMS.
Martech
DECEMBER 22, 2021
At the same time, independent CDPs, some of them well-established and well-known, are being gobbled up at an unprecedented rate by more comprehensive marketing suites or digital experience platforms. In the other category are companies like Segment. That being said, how much space is there for dominant CDP platforms?
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