SnapApp

APRIL 4, 2018

In fact, 43% of companies list it as the biggest marketing challenge: . . This is evident by the number of B2B companies who are still unable to answer the most critical sales and marketing performance questions. . . Common tool used: Marketo. . #3: Common tool used: Marketo. . #4: . “In God we trust.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Vidyard

OCTOBER 20, 2015

It was featured in articles in Time Magazine, Fast Company, Salon, AdAge and Adweek. The company built video into its event strategy to drive registrations, memorialize the experience of the event (on and off-stage) and host a post-event workshop to dive deeper into the most popular sessions. The result was “ The Jenny Video.”

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Vidyard

OCTOBER 20, 2015

It was featured in articles in Time Magazine, Fast Company, Salon, AdAge and Adweek. The company built video into its event strategy to drive registrations, memorialize the experience of the event (on and off-stage) and host a post-event workshop to dive deeper into the most popular sessions. The result was “ The Jenny Video.”

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Vidyard

OCTOBER 20, 2015

It was featured in articles in Time Magazine, Fast Company, Salon, AdAge and Adweek. The company built video into its event strategy to drive registrations, memorialize the experience of the event (on and off-stage) and host a post-event workshop to dive deeper into the most popular sessions. Best Integrated Video Marketing Campaign.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Full Circle Insights

NOVEMBER 24, 2020

When trying agile for the first time, content development and marketing, demand generation, and digital marketing projects are great places to start. In addition to those key players, experts from other parts of the company might weigh in on an agile campaign, including perhaps someone from legal and/or an IT representative.

Planning 91

Planning Sales Management Lead Ranking Marketing Attribution 91

Full Circle Insights

JULY 9, 2020

Prior to COVID-19 and even now, B2B marketers split their demand generation between digital and non-digital marketing efforts. Intro to Full Circle Campaign Attribution. An Intro to Full Circle Matchmaker. Full Circle Insights Overview. Guide to 2nd Half Planning with Campaign Insights.

Marketing Budget Creation 98

Marketing Budget Creation Marketing Budget Lead Ranking Planning 98

Full Circle Insights

JUNE 30, 2020

If you’re not generating leads, the sales team isn’t closing deals, and if the sales team isn’t closing deals, the company isn’t making money. For B2B companies especially, lead generation is where everything starts, so let’s take a moment to examine what it is, how it works and how you can make it work better.

Lead Ranking 72

Lead Ranking Sales Management Lead Generation Marketing Qualified Leads 72