Companies Data Hygiene Lead Management Marketo 
Zoominfo
JULY 2, 2020
But if you feel like you’ve fallen into the category of companies who have marketing automation platforms, but are not using them to their fullest potential, we’ve got you covered. To determine your goals, consider your overall company objectives. For instance, is lead generation a priority? Prioritize Data Hygiene.
Zoominfo
JULY 2, 2020
But if you feel like you’ve fallen into the category of companies who have marketing automation platforms, but are not using them to their fullest potential, we’ve got you covered. To determine your goals, consider your overall company objectives. For instance, is lead generation a priority? Marketing automation is beneficial.
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The Point
APRIL 8, 2015
The survey covered topics such as email frequency, program design, reporting, landing pages, and data hygiene. It serves as a handy benchmark for companies that might be looking to gauge how their use of marketing automation measures up against their peers. The report is available as a free download from the Spear Website.
Adobe Experience Cloud Blog
OCTOBER 28, 2008
I originally started my career in direct marketing where I worked with some of the largest B2B and B2C companies in the world. How you are going to measure your results and show marketing's value within the company. What are your top 3 tips to help companies tackle the art of innovation? and what you like most about it.
LeadSloth
JANUARY 12, 2010
1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? (3) Manager, Inbound Marketing, Marketo.
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