Companies Cost per Lead Enterprise Management PointClear 
ViewPoint
JUNE 28, 2018
Companies with optimized sales and marketing organization achieve results by doing three things well. Just three: Agree on your market, media and message. Deliver fewer, but better, leads to sales. The reality is that not only are they not being managed by others, they’re likely being mismanaged. Not 50 things.
ViewPoint
FEBRUARY 23, 2018
Because the chances are pretty low—probably 3% to 4% at best—that any of these names are bonafide opportunities if you are a B2B company with a complex sales process. Sales won’t spend the time it takes to cull through 100 so-called leads for 3 to 4 good ones. Leads aren’t leads unless: They’re qualified. They’re ready.
Expert insights. Personalized for you.
136 
Let's personalize your content