Cohort Demand Waterfall Conversions – The Framework
B2B Marketing Analytics
JUNE 28, 2020
Been part of numerous B2B marketing analytics journeys across various organizations, I have been witnessing how data and analytics have become the core of modern B2B marketing execution. SQLs to SQOs (Sales Qualified Opportunities). SQOs to Deals. MQLs to SALs (Sales Accepted Leads). SALs to SQLs (Sales Qualified Leads).
Let's personalize your content