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How to Choose an A/B Testing Tool in 2024

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The A/B testing tool market is bursting at the seams in 2024, with over 50 options to choose from. The recent sunset of Google Optimize has created a void in the market, prompting a surge of new tools as vendors eagerly step in to offer their solutions. What aspects of this vendor did you particularly appreciate?

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How to Choose an A/B Testing Tool in 2023

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This training goes beyond basic A/B testing tutorials and also includes research, data collection and analysis, critical thinking, experiment design, statistics, QA, stakeholder communication, and so much more. One stream of this education mix should come from your A/B testing vendor. What did you like about this vendor in particular?