Communities, Eloqua, Product and WOM

Are You Harnessing The Power of Brand Advocates?

Convince & Convert

JULY 2, 2014

Before starting Influitive, a platform designed specifically to serve as a hub for companies to house their advocate marketing programs in, he started Eloqua, which was acquired by Oracle two years ago. Aside from keeping customers satisfied, WOM is generally out of your hands. Who are the Right People? Cheers to an awesome discussion!

Brand Identity

Brand Identity Branding WOMM WOM

B2B Content Marketing; A Masterclass in Content Amplification

Inbox Insight

NOVEMBER 13, 2018

Earned media is publicity and engagement you’ve won through non-paid marketing efforts: SEO is one of the most important, along with Word of Mouth (WOM), rating and reviews, and arguably influencer marketing. Joe Chernov , director of content marketing at Eloqua, says: “Here’s an unpopular answer: You have to earn it.”.

Paid Content

Paid Content Top of Funnel B2B Marketing Content Marketing

B2B Marketing Zone

Are You Harnessing The Power of Brand Advocates?

B2B Content Marketing; A Masterclass in Content Amplification

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