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How Public.com used personalized cross-channel engagement to double attendance at live events

Martech

They do this by delivering personalized content and education to their community of over a million members who use the platform to connect with friends, follow companies, and build confidence in investing. The day-to-day process of reaching an interested community. Image provided by Public. Image provided by Public.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Channel partner A person or organization that provides services or sells products on behalf of a software or hardware vendor. These programs can be run through channels like email, websites and social media and fit into an integrated marketing strategy. Campaign A specific series of activities used to market a product.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Channel partner A person or organization that provides services or sells products on behalf of a software or hardware vendor. These programs can be run through channels like email, websites and social media and fit into an integrated marketing strategy. Campaign A specific series of activities used to market a product.