Online Marketing Institute

JULY 31, 2009

I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

markempa

JUNE 7, 2005

Their initial target database was comprised of 2000 product driven companies across 20 unique SIC codes. During their sales lead close-loop feedback sessions, they discovered key pieces of information that impacted their overall go-to-market strategy. For example, they learned that 4 SIC codes comprised their sweet spot not 20.

Lead Generation 120

Lead Generation Marketing Budget SIC Budget Programs 120

PureB2B

MAY 22, 2018

For you to fully leverage your marketing automation strategy and direct them along your sales funnel, you need accurate contact information in every channel or customer touchpoint, such as email, post, phone, social media, and more. All these touchpoints can be used to nurture and drive your lead towards a sales conversion.

Sales Management 48

Sales Management Sales Qualified Leads Lead Scoring Lead Ranking 48

PureB2B

MAY 22, 2018

For you to fully leverage your marketing automation strategy and direct them along your sales funnel, you need accurate contact information in every channel or customer touchpoint, such as email, post, phone, social media, and more. All these touchpoints can be used to nurture and drive your lead towards a sales conversion.

Sales Management 62

Sales Management Sales Qualified Leads Lead Scoring Lead Ranking 62