Remove Cold Calling Remove Lead Gen Remove Magazine Remove ROMI
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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Outbound marketing All of the techniques used in older marketing techniques like radio, TV ads, cold calling, and door-to-door sales. Return on marketing investment (ROMI) One of (or THE) the most important metrics in marketing and used to determine the value of a campaign.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Outbound marketing All of the techniques used in older marketing techniques like radio, TV ads, cold calling, and door-to-door sales. Return on marketing investment (ROMI) One of (or THE) the most important metrics in marketing and used to determine the value of a campaign.