3 Challenges For Marketers When Moving from Lead-Based to Account-Based
6sense
AUGUST 29, 2021
Matt Heinz, cohost of our CMO Coffee Talk series , recently launched a LinkedIn survey to sample how many marketing teams have transitioned from a lead-based to an account-based marketing approach. No Cold Calls. But once he understood that I was not saying no calls — just no more wasting time on cold calls — he warmed up.
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