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3 Challenges For Marketers When Moving from Lead-Based to Account-Based

6sense

Matt Heinz, cohost of our CMO Coffee Talk series , recently launched a LinkedIn survey to sample how many marketing teams have transitioned from a lead-based to an account-based marketing approach. No Cold Calls. But once he understood that I was not saying no calls — just no more wasting time on cold calls — he warmed up.

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2022 BEST SOFTWARE LIST FOR ENTERPRISE

TrustRadius Marketing

KnowBe4 has been named a leader in the Forrester Wave(â„¢): Security Awareness and Training Solutions, Q1 2020 and #1 Support, #1 Usability and #2 Feature Set in the 2021 TrustRadius Awards. A sample of data types include: SEC and global filings. Transcripts on earnings calls, investor conferences, etc. LEARN MORE. Press releases.

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2022 BEST SOFTWARE LIST

TrustRadius Marketing

KnowBe4 has been named a leader in the Forrester Wave(â„¢): Security Awareness and Training Solutions, Q1 2020 and #1 Support, #1 Usability and #2 Feature Set in the 2021 TrustRadius Awards. A sample of data types include: SEC and global filings. Transcripts on earnings calls, investor conferences, etc. LEARN MORE. Press releases.